About Us

For nearly two centuries, Case IH has been a key contributor to the transformation of agriculture. By applying ingenuity and perseverance to the technology of the Industrial Revolution, Cyrus McCormick and Jerome Increase Case along with their descendants and generations of employees fuelled the advancement of agriculture innovation in America and throughout the world, raising agricultural production to new levels. Our heritage is grounded in those roots of excellence. The Case IH brand is always evolving, yet we are true to our roots. As we look ahead, our past achievements serve as both recognition of our rich heritage and inspiration for future achievement.




The abundance of irrigated, fertile, level lands of East Arkansas gave us the name. 


Heartland is a locally owned company having developed a customer base expanding beyond 15 states. A reputation for quality and service maintains this base.  However, our core business comes from farmers, contractors, and consumers who buy one piece at a time and keep coming back for the things for which we are known:




We are not known by one brand, rather a selection of quality, dependable products that cover many needs.


Case IH - full line ag products
Case - full line construction products
Reynolds - pull scrapers & land leveling equipment
Ashland - pull scrapers & land leveling equipment
Great Plains - field equipment
W & A Manufacturing - tillage and specialty equipment 

Kelly Engineering - diamond harrows
Monosem - planters
Navistar - truck parts & service
Parts & Service - major brand heavy trucks
Outback - GPS guidance systems
Bush Hog
Other shortline brands


Look at our people, the facilities (especially inside the shops), the vehicles, and tools, and it is easy to see why manufacturers send new dealers to our model stores before setting up new dealerships.


Heartland represents products with a heritage dating back to 1840 and new products that fill special needs. We are the survivor of many mergers, buyouts, and operations that did not survive.


Our products change, but our key people are the same. Most of our customers have been dealing with the same managers and department managers for 25 years.